Atulya Venkatesh's Scribblings...

In one of my recent discussions with a friend about Marketing, especially Content Marketing and Publication, I realised that the colour of Marketing is RED! Are you wondering what I am talking about? Let me explain my RED Theory of Marketing. Before we go to the RED theory, let me tell you that marketing involves activities to satisfy customer needs while establishing brand image, along with delivering value to the various internal and external stakeholders to achieve the goals and objectives of marketing. While there are several strategies and tactics one may follow to achieve the success of marketing activities, the RED theory deals with identifying these processes of marketing in any instance. Now, let me explain the RED theory for you. Each letter represents a stroke of the painting every marketer tries to paint a perfect Marketing Painting.   R stands for Reaching more customers . For your business, be it B2B or B2C, it is essential to reach more customers matching their segme

On March 25, 2020, I had taken up a 21 Day Challenge to read and write. I had explored a lot of ideas and the journey was a pleasant one. With an incomplete reading list, I have failed as a reader. But my blogger side has overwhelmed me. This adventure has turned into a surprise for me. With encouraging friends and supportive readers, I had embarked on my voyage into different ideas. Along with throwback stories, learnings and tips, I had composed several pieces to complete the Quarantine Puzzle. Indeed, this is the only productive activity I have engaged myself in! The COVID-19 Pandemic had put a lot of time on my hands. I had plenty of things on my plate during this pre-summer vacation. A major part of my day went into Online Group games, Blogging, Book Club discussions and designing posters for 5 Minute Farmers. In the midst, I had been roped into directing VenBa Tales with a terrible actor, Venkatesh Balasubramanian. He doesn't say it, but whatever you see on the videos

I am far away from completing my 21 books challenge. But I am enjoying every part of it. While reading the 7th Book on my Reading List, I decided that today I will write about my Favorite Writers. 1. Devdutt Pattanaik  Mythology has always captivated me. With tales filled with value and learning, Mahabharata and Ramayana have never failed to fascinate me. 'Jaya' and 'Sita' are two of my favourite books in the genre. With illustrations and simple language, Devdutt Pattanaik's books impart the value in the tales to everyone. He presents the Puranas and Vedas relevant to the corporate world as Business Sutras. Besides books, Devlok, his Television Series, also showcases his vast knowledge of Indian Mythology. In this series, the viewers travel to the past as he gives great details on the subject. Spanning over 3 seasons, he talks about every character, symbol and event in the Indian Mythology. 2. Ruskin Bond This Anglo-Indian Author has been a great inspirati

Digital Masters Conference was held on April 12, 2020. With a panel of 9 speakers, it has provided me with a lot of insights and ideas on Digital Marketing. I have made a list of my learnings and takeaways from each one of the speakers from yesterday. Sorav Jain on Instagram Marketing Instagram is the next growing platform for younger generations. It provides more eye-catching content with lower Cost per Acquisition and higher engagement rates. This Social Media platform can help you expand your reach globally through organic means. If you leave out on this platform, you will get eaten up by your competitions.  Content that has been proved to be valuable on Instagram comprises of Designed Image Creatives, 1-Minute Videos and Animated Videos. Every post should convey a story to the world about your product and the services.  You must post relevant posts consistently on your Instagram. Some content that can be useful for posts is current affairs, trends in your niche, information